Amigas Américas launches second edition of the Olhar do Bem Campaign to promote Pink October 2016

São Paulo, October 2016 - Americas Amigas, an NGO that fights for the reduction of mortality from breast cancer, launches on October 5 the 2016 edition of the Olhar do Bem Campaign, which seeks to change the way people look at breast cancer and show the importance of awareness and the mammography exam for early diagnosis of the disease and, consequently, increase the chances of cure. The campaign's brand is the pink glasses to generate, in addition to engagement in social networks, donations that will revert to the cause.

As in 2015, the campaign has the participation of several celebrities, such as the former athlete Hortência and presenters Daniela Albuquerque and Ticiane Pinheiro, to take the pink message to thousands of Brazilians. This year, the NGO invites people to transform the "Look for the Good" into an "Action for the Good". Through the campaign website, it is possible to contribute to the cause and help the initiatives developed by the NGO throughout the year, including the donation of mammography devices and mammography exams to low-income women, as well as training and capacity-building for mammography professionals in various regions of the country.

In addition to marking the beginning of Pink October 2016, the NGO also celebrates other extremely important achievements: 500,000 mammography exams performed in 23 hospitals in different regions of the country and 16,000 hours of training and capacity-building for health professionals. Since its creation, more than 440,000 women have benefited from Americas Amigas' actions.

Developed by LDC with main support from VIVO, the 2016 Look for Good Campaign also has the support of partners such as Outlet Lingerie and Iguatemi and Center Norte shopping centers. To learn more about Americas Amigas, visit: www.americasamigas.org.br

Americas Amigas is a non-governmental organization that fights to reduce the number of deaths from breast cancer in Brazil, especially among the low-income population. Founded in 2009, the NGO has already benefited more than 12 Brazilian states through the donation of 23 mammography devices to public hospitals and philanthropic health institutions, besides having already offered more than 500 thousand mammography exams and 16 thousand hours of training and qualification for mammography professionals.

Camila Cardoso - (11) 3094-2283 |
Luci Anunciato - (11) 3094-2252 |