Intimate fashion franchise chain joins the Pink October campaign in partnership with Amigas Américas organization in the fight against breast cancer.

São Paulo, October 2015: Outlet Lingerie - leading franchise network in intimate fashion - promotes between 20/10 to 02/11/2015, the campaign "Outubro Rosa na Outlet Lingerie". During this period, for each piece sold, R$ 1.00 will be reverted to the fight against breast cancer. The action is valid in the 114 shops throughout the country and is held in partnership with the organization Americas Amigas. Outlet Lingerie supports the cause advocated by Americas Amigas, which promotes, throughout the country, activities to combat breast cancer mortality, benefiting mainly the low-income population, by providing tools for Awareness, Prevention, Early Detection and Accurate diagnosis. Detected early, breast cancer has a chance of cure in 95% of cases. Since 2009, Américas Amigas, through the funds raised, promotes the donation of mammography devices and CRs (Computerized Mammography Systems), besides, in partnership with other institutions, offering mammography improvement courses for the institutions that receive the donated equipment. According to Maurício Michelotto, president of Outlet Lingerie, in addition to the money raised with the "Outubro Rosa na Outlet Lingerie" campaign, the chain is also committed to disseminating information about the importance of early diagnosis through social media and advertisements. www.outletlingerie.com.br